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Social Media Trends to Watch Out for in 2023

Social media platforms are an integral part of business marketing campaigns. According to Statista, 92% of companies use social media for their marketing purposes as of 2021. They have a good reason for that.  Because today 71% of people use social media channels more than ever before.

Do you know that brands that meet their customers’ expectations are likely to get better engagements? 

Keeping that in mind, let’s dig into these eight biggest social media trends that will help you to plan your strategy for the upcoming year.

Social Media Trends to Follow in 2023

Social media has gone through a lot of changes over the past decades. There are a lot of new trends that businesses use to grab the attention of their reader. Studying these trends and molding your online business strategies accordingly is what can give you the edge in this competitive world. Here is what you should look out for:

Location-based Tactics

Social media has opened a lot of business opportunities. Paid marketing can be targeted locally, i.e., to specific markets, and yield better results. 

Both paid and organic social media marketing have a heavy focus on location. Many companies generate content and advertisements specifically for target customers in certain geographic locations for better ROI.


Location-based advertising is used as a prime marketing strategy by many brands nowadays. It will become a major aspect of social media in the coming years.

Influencer marketing becomes more prevalent

As per a report, 51% of the brands have found that influencer marketing is a vital cog that has helped them acquire more customers. 

Today a lot of customers look at influencer content that shows the brand’s products in action, their value, and explain how to benefit from them. This is one of the main reasons why brands use micro and nano-influencers to build brand awareness. 

Influencer marketing will play a big part in firms’ social media strategies in 2023 as the number of social media influencers are on the rise.

User-Generated content and social proof

Companies have diverted their focus to improving their social media marketing with user-generated content.

User-generated content carries much more goodwill than traditional advertisements done to impress clients. That is the reason why brands have started focusing more on getting active on social media to gain the advantage of user-generated content.


TikTok will continue engaging

Seeing the popularity of TikTok, especially during the extended global lockdown period, it is safe to assume that TikTok will continue to make its presence felt in the coming year. We are seeing international crickets, footballers, tennis players, and other famous personalities sharing TikTok videos. As per TikTokmag, cricketers like Dwanye Bravo, Chris Gayle, and Virender Sehwag have more than a million followers. 

This phenomenon is only going to expand in the coming year. We will see more and more people creating engaging videos on TikTok.  


Social media content is FOMO-central

We constantly come across the lives of people around us on social media platforms. 

The thought of others having a more rewarding life and us missing out is depicted in our behavior on social media platforms. FOMO will continue to engross our increasing involvement in social media in the coming year. 


Metaverses will be the next consumer connection

Until now, we learned a lot about the universe, but now a new term is gaining huge popularity – “metaverse.” Metaverse is a virtual world that has the ability to connect anyone, anytime and anywhere. A decade ago, this was more of fiction, but in the year 2023, it would be a fine reality that we would witness. 

Facebook has already taken a step in the direction of becoming a metaverse company. Other social media giants are likely to follow the footsteps of Facebook in 2023, and we will see metaverses opening up that will make it easier for people to purchase anything, anytime, anywhere. 


Social selling will simplify the customer journey

A great level of sales escalation was observed on social media platforms in the pandemic phase. Social selling quickly became a part of every business strategy since it was the most effective and reliable platform during that phase. As per smallbizgenius, 78% of social sellers make more sales than their counterparts who aren’t using social media.

The trend continued to grow since people were hooked to this new way of purchasing. Companies attributed a lot of resources to taking advantage of this situation. Social sales account for more than half of all income in 14 major industries. In the coming year, we are more likely to observe that social selling would improve the customer journey. 


Brands will lead in social media decentralization

Instead of working around complex algorithms to find the consumers, social media decentralization would allow the consumers to find the brands. It would open up a new set of opportunities for both new entrants or smaller brands to compete against the large brands. 

Bottom Line

Social media is just like an old wine that tastes better with age. 

In the year 2023, some big things are expected in the social media sphere. We have enumerated some of them in this write-up and we hope that the year 2023 proves to be one of the best in terms of spreading the social media wings.

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