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7 Best Email Marketing Software, Services & Platforms (2023)

Email marketing may significantly impact your company’s bottom line if used correctly. Email marketing outperforms all other types of marketing when it comes to customer interaction, creating relationships, and offering a higher return on investment.

Businesses are regularly looking for new ways to enhance their email marketing strategies. Choosing the correct software for your marketing strategy to succeed and build loyal customers is critical. As a business owner starting an online business, you need simple-to-use, cost-efficient, and effective software.

Finding the perfect partner for your email marketing strategy may be challenging despite many available tools and software. If you are considering employing effective email marketing software and services, here are some of the most excellent picks for 2023.



Since its beginning, Mailchimp has consistently ranked among the top email marketing solutions. In general, email marketing software, Mailchimp, is the best since it includes all the functionality that most companies want without being unduly challenging or confusing. MailChimp is the email marketing platform of choice for most newbies.

Mailchimp is the ideal tool for any company that wants to send emails to its consumers quickly and straightforwardly. An intuitive email editor is included in the free tier; however, the first subscription plan unlocks additional features like A/B testing and multi-step journeys. User-friendly reporting will assist them in identifying what is and what isn’t functioning. Business owners can track metrics like open rates, take follow-ups emails and click-throughs to see whether their content is being read and, if so, how well.

Email marketing platform Mailchimp provides a content optimizer for small company owners and entrepreneurs who have difficulty figuring out what material to include in their emails.

When a consumer does a given action, Mailchimp will automatically send an email to notify them. Consequently, you may keep in touch with your clients regularly.

Many email marketing software can only be used on certain types of websites. However, Mailchimp’s flexible mobile app makes managing your email marketing campaigns simpler than ever. You can create emails, track performance and edit content from your mobile device.

Mailchimp’s free plan offers you to send up to 10,000 emails monthly to 2,000 contacts. This free plan is in addition to the three paid options:
Essential : $9.99 to $270 per month
Standard: $14.99 to $540 per month
Premium: $299 to $1,190 per month



ConvertKit caters to bloggers and content creators and doesn’t aim to satisfy everyone. ConvertKit is a well-designed and easy-to-use platform. Visual automation and opt-in sign-up forms and landing pages are included in the package. It’s a fantastic choice for developing your email list, even though you’ll get more mileage from a specialized landing page builder.

Using simple reporting, you can get an excellent overview of how your forms are performing and how your email list is evolving. You may use the visual automation builder to create email sequences. Forms may also be used in the same way. Most email marketing systems need you to go back and forth between both tabs. Still, when modifying your automation, you have easy access to both.

ConvertKit has various restrictions because of its simplicity. It’s not as simple to filter your subscribers; there’s no spam score and no visual drag-and-drop builder as such with this service. Nevertheless, suppose you’re new to email marketing and looking for simplicity without losing significant email automation features. In that case, you might consider giving ConvertKit a go.

With various lead magnets, this is a perfect solution for people who need to develop multiple forms and landing pages.

There is a free option for up to 1,000 subscribers. However, this does not feature graphic automation or email marketing sequences. You can get started at $29/month for up to 1,000 subscribers and unlimited email blasts; there are paid programs for all your budgets.



As a powerful marketing tool, Omnisend’s email marketing solution is specifically designed for eCommerce businesses. They provide several tools to turn leads into clients, such as automatic email and SMS messaging. A custom content editor is available, but many pre-made templates are included as well. In addition to its many other valuable features and configurable price options, it is an excellent addition to your campaigns.

It’s possible to run targeted campaigns on all of their platforms. Your product or service will benefit from this since you can target precisely the customers you need. Cart abandonment and welcome emails/messages are also included in the pre-built automation.

Create beautiful, consistent emails using their drag-and-drop selection of themes. As a bonus, you’ll get access to their email and SMS automation tools and unbranded emails. Live chat and emails are accessible around the clock, seven days a week.

Omnisend’s free plan includes Up to 500 emails per month and reach up to 250 contacts in addition to sign-up forms, boxes and reports.

Regarding the paid plans, the standard plan, $16 per month, has Up to 6000 emails. The pro-plan at $99 per month offers Unlimited emails, Up to 3933 SMS, email campaigns and all other features like sign-up forms, boxes, pop-ups, reports, audience segmentation, web push notifications, priority support and advanced reporting.



If you’re looking for a single marketing platform that can handle all of your campaigns across several media and keep you up to date with the ongoing social media trends, Hubspot is the best option. You can track all your customer details with Hubspot’s CRM and reach out to them through lead forms, live chat, and online advertisements.

No design skills are required to produce customized and professional-looking emails with HubSpot. With the help of HubSpot’s CRM (integrated with the email platform), you can utilize correct customer data to personalize your emails. You may also use its marketplace to locate templates that have shown to be effective. The layout and other components, such as calls to action, may then be modified with the editor’s drag-and-drop functionality.

CRM, social media, blogging, and email marketing are all included in Hubspot’s entire marketing package. This way, you can keep tabs on prospects at every stage of their purchasing process, and you only pay for connections you advertise to.

Hubspot, on the other hand, does not provide a free-for-ever or low-cost plan; therefore thus is not suitable for firms just searching for email marketing solutions.

After the 14-day free trial, you’ll need to choose one of three premium subscription options.
Starter: $50 per month with less than 1,000 contacts
Professional: $800 a month up to 2,000 contacts
Enterprise: $3,200 per month upto 10,000 contacts



EmailOctopus, a prominent email marketing software platform, is on a mission to make email marketing more accessible, more intuitive, and more cost-effective than the competition. For those who want to start from scratch, the drag-and-drop editor allows you to create your email designs from scratch. This app’s landing page creation tool includes everything you need to develop leads and expand your email list. Suppose you already use Shopify, Gravity Forms or WordPress. In that case, EmailOctopus is an excellent option for you since it effortlessly integrates with them.

Using EmailOctopus is ideal for a small software business that requires the flexibility and capability of SES but doesn’t want to write any code to create emails.

Importing contacts, creating custom forms, using pre-designed template content, setting up drip campaigns and segmenting subscribers are the most pleasing features of EmailOctopus.

When using EmailOctopus, you may send up to 10,000 emails monthly and have your subscriptions capped at 2,500 subscribers with its free plan. Paid subscriptions perr month starts at $8.



GetResponse is a well-known email marketing provider since it has added a host of new capabilities to its product. The inclusion of graphic marketing automation, landing pages, webinars, CRM, and other new capabilities has helped GetResponse become more of an all-in-one platform, despite their outstanding email marketing offering.

Industry-specific email templates may be found on the site. Your newsletters may benefit from split testing as well. The drag-and-drop visual email builder offers built-in preview and spam score features.

List management and reporting are made simple with the help of contact management. GetResponse’s Conversion Funnel tool is the most amazing of all of its capabilities. You can design a sales funnel from the ground up with the help of their other tools and the platform they’ve built.

The main problem with GetResponse is the confusing price structure. It has the appearance of being put together with the express purpose of creating confusion. For example, fundamental automation features like segmentation and on-site monitoring aren’t accessible unless you upgrade to a more expensive subscription.

Basic features are included in the $12.30/month (paid yearly) plan. Higher tiers of service provide access to a wider range of options. Unfortunately, you won’t be able to use all of the automated capabilities unless you upgrade to a higher plan level.



With AWeber, you get the most value for your money, even if you have a small number of subscribers. The simplicity of AWeber’s pricing structure is where it truly shines. People with tiny lists may make much money this way (500 subscribers or less).

Every plan at AWeber comes with all of its features, unlike other platforms that charge extra for additional features and capabilities.

If you’re looking for an email marketing software service, AWeber has all the capabilities you’d expect, including 700 above pre-built templates, drag-and-drop functionality, email tracking and analysis, automation and audience segmentation

AWeber has the most significant email deliverability rates in the industry. They ensure that your material reaches your readers’ email inboxes by optimizing it. Pricing is determined solely by the size of your subscriber base. Regardless of your contacts, you’ll be able to use the same functionality.

Here’s a quick look at the many levels of pricing
$19 monthly for the first 500 subscribers
$29 per month between 501 to 2,500 subscribers
$49 each month between 2,501 to 5,000 subscribers
$69 a month between 5,001 – 10,000
$149 monthly between 10,001–25,000 subscribers.

The Final Thought

An effective email marketing strategy is a must-have for any company looking to increase consumer knowledge of and loyalty to its brand. You’ll have a lot of options these days, from social listening to social media campaigns, but choosing the best ones for your business is critical. Using drag-and-drop email and campaign builder, users can create engaging messages quickly and easily. There is a wide range in cost and features for each service; however, picking the best email marketing software and tools for your business relies on your company’s specific demands.


What is the best email marketing strategy?
It would help to decide which email marketing plan is best for your business. Using automation in conjunction with audience segmentation allows you to narrow your emphasis. The best technique is to target specific groups of people with content that resonates with them.


What is the best free email marketing service?
Although many of the best email marketing platforms provide free versions with certain limitations; with MailChimp, you may send as many as 2,000 subscribers 10,000 emails a month for free. Its premium plans start at only $9.99 a month, making it one of the most affordable options on the market.


What are the different types of email marketing?
Email marketing encompasses all three types of email campaigns: promotional campaigns like sales events and coupons, retention campaigns like e-newsletters or announcements, and educational campaigns like webinars and films.


Which time is ideal for sending emails?
The timing of your email campaigns relies on the information you have about your customers and the sort of business you are running.


What are the benefits of using email marketing solutions?
Potential reach and a focused campaign that is both cost-effective, direct, and personal are some of the advantages of employing email marketing solutions.

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