What are some alternatives to Ahrefs?

Ahrefs is undeniably a powerful and widely recognized SEO tool. Its broad set of features including keyword research, backlink analysis, competitor research, and site audit capabilities, have made it a go-to choice for marketers and SEO professionals. 

May 29, 2024

–  10 mins

 By Surrinder 

Surrinder Profile Picture
ahrefs alternatives

Ahrefs may not be the best-fit tool for everyone for various reasons. Small and medium marketers may not find it accessible because of their low-budget marketing. They may seek alternatives to Ahrefs because of its increased price structure. Whether due to budget constraints, specific feature requirements, or a desire to explore different tools, several viable alternatives can help you manage and enhance your online presence.

Ahrefs has a vast database of over 400 billion indexed pages and a 20 billion keyword index size, providing its users with accurate and reliable data.

In this article, we’ll explore some feasible Ahrefs alternativeshighlighting their unique features and capabilities to help you make an informed choice based on your specific SEO needs and preferences.

Let us dive in!

Best Ahrefs alternatives

It is vital to understand that when you choose an alternative to Ahrefs, you must first consider the following:

  • Your specific SEO requirements
  • The level of your team expertise
  • Do you use a combination of tools to view your SEO performance?
  • And, of courseyour budget.


Considering these factors before you pick the one among the below-mentioned alternatives will make it practically workable for your needs. 

Here are some of the best alternatives to Ahrefs to choose from for your comprehensive business needs.

1. SEMrush

SEMrush is a powerful SEO reporting tool with core Ahrefs features and additional tools for PPC and SMM. SEMrush is an all-in-one marketing tool kit. It covers all SEO, site audits, analytical reporting as a single toolset, link building with various insights and reports on SEO, keyword research, campaign management, and more.  

SEMrush offers the same features you get in Ahrefs. HoweverSEMrush works on search engines and helps you with social media marketing, Google ads and more. You can get complete reports and decent data on domains’ overall and individual performance using SEMrush. 

SEMrush offers features like site audit, comprehensive keyword research, SERP analysis, and backlink checker. It enables you to track a website’s exposure over time and identify the keywords it ranks for, the pages that rank for a keyword, the monthly keywords’ search traffic, and other information.

SEMrush is considered one of the top-ranking reporting software and offers qualitative data, but it is not at par with Ahrefs. Howeverit’s SEO metrics and keyword research tools are on-point, and the competitor analysis is good. It has more features than other tools and allows users to create aesthetically appealing and customized PDF reports. 

The tool offers the opportunity to generate unique reports from scratch or utilize templates to quickly and easily assemble a report. You can schedule sending the reports to your team or clients regularly to deliver updates and information whenever needed once the reports are generated. 

The price levels of SEMrush are:

  • $119.95/month for the Pro plan
  • $229.95/month for the Guru plan 
  • $449.95/month for the Business plan.

2. Moz Pro

Compared to AhrefsMoz Proa significant name in the SEO world, has features at par with Ahrefs. Moz Pro can be a great option as an all-in-one reporting tool. It is the best competition analysis tool. It helps you determine the visibility, ranking and website traffic. Moz’s research tools give subscribers the tools they need to uncover SEO prospects, measure progress, generate reports, and optimize their efforts.

Moz Pro’s features include:

  • SERP analysis
  • Keyword research
  • Competition analysis
  • Link research

Whether conducting a competition analysis or a rank-tracking report, the tool has hundreds of templates to help you get started. You can also build customized reporting dashboards that can be automated to save time. 

With Moz Pro, you can get some basic SEO statistics as well as advanced functions such as site audits, backlink analysis, rank tracking, and keyword research. Moz Pro comes with a website crawler, which analyses up to 3,000 links on a particular URL. Moreoverit Includes crawl statistics for the pages to which your site connects.

Moz Pro’s different version pricing plans are:

  • Free 30-day trial
  • $99/ month for Standard
  • $179/month for Medium
  • $249/month for Large
  • $599/month for Premium

A comprehensive SEO toolkitMoz Pro is one of the best Ahrefs alternatives to analyze your competition in-depth.

3. SE Ranking

Many businesses consider SE Ranking one of the most exceptional SEO tools availableoften comparing it to Ahrefs. It is the best Ahrefs alternative for website rank tracking. SE Ranking comes with a blend of SEO tools, including keyword tracking, site auditing, backlink analysis, and social media management. It’s known for its affordability and user-friendly interface.

SE Ranking will provide almost everything you find in Semrush and Ahrefs. Se Ranking is loaded with:

  • On-page SEO checker 
  • Advanced rank tracker 
  • Multichannel marketing 
  • Keyword research.


HoweverSE Ranking does not offer a big database, and its keyword research is not always good.

SE Ranking is a one-stop SEO software that analyses website health and performance, keyword ranks and traffic. It also gives you information about the competition, allowing you to grasp the SEO environment better and alter your marketing plan.

SE Ranking offers an outstanding user experience and interface. It is an automated and readily customizable SEO reporting tool with various pre-made templates. It is a drag-and-drop report generator that will demonstrate the performance of your website to clients to prove your marketing outcomes.

SE Ranking price plans are:

  • $39.20/month for Essential
  • $87.20/month for Pro
  • $191.20/month for Business.
SE Ranking

4. Ubersuggest

An affordable SEO tool with a beautiful interface and decent data qualityUbersuggest is an alternative at a lesser price than Ahrefs, providing plenty of features you get in Ahrefs along with the best alternative for keyword research. However, Ubersuggest is not at par with Ahrefs when it comes to qualitative data compared to Ahrefs.

Ubersuggest has come a long way and made a place for itselfit is one of the best and most inexpensive Ahrefs alternatives. Ubersuggest was introduced for free, and affiliate marketers who never wanted to spend on such tools employed it in the inception of the Ubersuggest journey. However, Ubersuggest is a great tool available today with its interface as a great benefit. Regarding affordability, Ubersuggest is a good blend of pricing and functionality.

The tools available in Ubbersugget include almost all those you would get in Ahrefs, but the keyword data, backlink data and even SERP tools are not as useful as you find in Ahrefs. The main features of Ubersuggest include:

  • Backlink analysis
  • Keyword Analysis
  • Site analysis 


Ubersuggest price plans include:

  • A free version 
  • $12/month.

5. SERPStat

Serpstat is useful for SERP analysis as well as basic backlink data. Matching the most major features of Ahrefs, Serpstat is very affordableso it is one of the best alternatives for Ahrefs on a budget. However, compared to Ahrefs, the data quality may not be at par with Semrush and Ahrefs because the tool doesn’t have significant data filters. 

Serpstat has various tools working on different parametersespecially a significant one for keyword research. Serpstat has the following core features:

  • Keyword Research 
  • SERP Crawler 
  • Page Audits 


Serpstat provides the features you’d expect from an SEO software tool, like organic rankings reports, backlink analysis, and more. The backlink dashboard of Serpstat is good. Looking at the interface of Serpstat, you will experience it as crowded, unlike Ahrefs. 

Technically, SERPStat has the same feature, but Ahrefs is way better than ithowever, SERPStat is easy to use, and its pricing is a big incentive as you get a lot of perks in terms of the tools it offers.

Pricing of SERPStat versions for a 12-month plan includes:

  • $50/month for Individual
  • $100/month for Team
  • $410/month for the Agency.

6. Mangools

A typical SEO software suite, Mangools comes with a user-friendly interface and powerful features and has gained significant popularity. It caters to the needs of both beginners and experienced SEO professionals. Mangools is a blend of tools covering essential search engine optimization aspects. 

For exampleIf you want to see the keywords a site ranks for in Google, you need to open the “KWFinder” and type in the domain name you want to look at. It provides valuable insights into keyword difficulty, search trends, and related keywords, making it easier to plan content strategies and optimize website content effectively.

SiteProfiler in Mangools gives you a comprehensive overview of a website’s performance metrics, backlinks, domain authority, and more. This tool is invaluable for competitive analysis and tracking the progress of SEO efforts over time.

In addition to KWfinder and Siteprofiler, the Mangools’ key features include:

  • SERP Checker 
  • Link Miner 
  • SERP Watcher 
  • Site Profiler 


The tools are solid but not at par with SEMrush and, of course, not the same as Ahrefs. Mangools features, too, are less strong than Ahrefs. For instance, Mangool does not have the backlink analysis feature as it lacks many filters. 

Pricing of Mangools include:

  • $29/month for Basic
  • $39/month for Premium
  • $79/month for Agency.

7. LongTailPro

For users prioritizing long-tail keyword research with a limited budget, prefer a user-friendly interface or are running niche driven SEO for websites, LongTailPro is a great Ahrefs alternative. HoweverAhrefs remains a comprehensive SEO tool with a broader range of features, making it a more suitable choice for advanced SEO professionals and larger businesses with diverse SEO needs. 

Using LongTailProusers will be able to run a competitor and keyword analysis based on Search engine optimization metrics. This will assist in determining the keyword profitability based on historical performance and projected costs.

In addition, LongTailPro has the following features:

  • A User-Friendly Interface
  • Long tail keywords generator and analysis
  • Reporting and Rank Tracking
  • Keyword Research
  • Cost-Effectiveness


One significant feature LongTailPro offers is a rank tracker that remains in touch with all rankings online. This helps users to get notified when the rank declines or needs an elevation in some parameters. LongTailPro provides you with an excellent interface. With a slightly modified tool versionit focuses better on seeking keywords and enhancing your SEO ranking.

LongTailPro pricing, when billed annually, includes:

  • Free trial for 7 days 
  • $25/month for Starter
  • $45/month for Pro
  • $98/month for Agency.

Choosing the best Ahrefs alternative

When picking an Ahrefs alternative, everything boils down to your SEO needs, what features will you use most, whether you need an all-in-one SEO toolkit, your budget and so on. Considering all these parameters will help you choose the best Ahrefs alternative for your comprehensive needs. We have compiled the most significant Ahrefs alternative tools to assist you in picking your deal.

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Surrinder Pandita

Surrinder Pandita is a content writer at RankHandy. He has more than 6 years of experience writing for the marketing, HR, and business sectors and aims to provide high-quality content.

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