Etsy SEO Tips To Grow Your Store And Sell More Products

One of the most critical aspects of Etsy SEO is keyword research. Understanding the phrases and keywords potential customers use to search for products on Etsy is essential. Conducting thorough keyword research will help you discover high-volume keywords that are relevant to your products and incorporate them into your product titles, descriptions, and tags.

May 28, 2024

–  10 mins

 By Surrinder 

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Understanding Etsy SEO

SEO involves optimizing your Etsy store and product listings to rank higher in Etsy’s search results. This means making changes to your store’s keywords, tags, titles, and descriptions to increase visibility and attract more potential customers. Effective SEO strategies will also help you attract organic traffic and improve your online presence.

Etsy is a popular online marketplace that allows creative entrepreneurs to showcase and sell their handmade, vintage, and unique products to a global audience. With over 7.5 million active sellers and 96 million buyers in 2022, standing out on Etsy can be challenging. One of the most effective ways to increase your visibility and sales on Etsy is through search engine optimization (SEO).

Let us walk you through some helpful Etsy SEO tips to help you grow your store, sell more products, and overcome the challenges—as with so many sellers vying for attention on Etsy, mastering SEO can take time and effort. But before we delve deeper, let us try to know what Etsy SEO is and how Etsy search works.

Understanding Etsy SEO

Etsy SEO involves optimizing Etsy shop listings for search engines, mainly within Etsy’s platform. Search engine optimization or SEO is a process that aims to improve the visibility of your website or web page in (SERPs) search engine results pages. This will help increase the quantity and quality of traffic to your site. To improve your visibility on search engines like Etsy, you must use search engine optimization (SEO). Neverthelessit can be challenging since search engines often modify their ranking criteria.

Etsy SEO involves several strategiessuch as keyword research, optimizing listing titles and descriptions, using high-quality images, and providing accurate and relevant product information. Keyword research is crucial in identifying the keywords or phrases buyers use to search for products, which will be incorporated into the listing titles and descriptions. 

High-quality images showcasing the product’s features will help increase click-through rates, leading to higher conversion rates. Accurate and relevant product information will also help increase the visibility of products in search results.

By implementing effective Etsy SEO strategiessellers can improve their search rankings, increase their visibility to potential buyers, and ultimately increase sales. 

However, Etsy SEO is an ongoing process that requires consistent effort and adjustment to stay ahead of the competition. Etsy sellers who want to succeed know how crucial it is to optimize their listings for search engines. They work hard to keep up with the latest SEO best practices.

How does Etsy SEO work?

Etsy is an online marketplace to sell handmade, vintage, and unique products. Etsy Search Engine Optimization (SEO) refers to the process of optimizing product listings to improve their visibility and rank higher in Etsy’s search results. The higher a product listing ranks, the more likely it is to be seen and purchased by potential buyers. 

Here are some of the ways Etsy SEO works:

  1. Keyword research—The first step in Etsy SEO is identifying relevant keywords that potential buyers may use to search for your product. These keywords should be included in the product title, description, and tags.
  2. Product title—The product title should be clear, concise, and include relevant keywords. The first few title words are the most important, so make sure to include your primary keyword(s) at the beginning.
  3. Product description—The product description should provide detailed information about the item, including its features, materials, and dimensions. It should also include relevant keywords throughout the text.
  4. Tags—Etsy allows sellers to add up to 13 tags to each product listing. These tags should be relevant to the item and include keywords that potential buyers may use to search for it.
  5. Photos—High-quality photos are essential for Etsy SEO. You must ensure to use clear, well-lit images that showcase the item from multiple angles. Including keywords in the photo file names can also help improve visibility.
  6. Customer reviews—Positive customer reviews can improve the visibility of your product listing. Encourage customers to leave reviews by providing excellent customer service and following up with them after the sale.
  7. Renewing listings—Renewing your listings can help improve their visibility in Etsy’s search results. However, this should be done strategically, as renewing too frequently can have a negative impact on your shop’s visibility.


Etsy SEO is an essential aspect of selling on the platform. By optimizing your product listings with relevant keywords, clear descriptions, high-quality photos, and positive customer reviews, you can improve their visibility and attract more potential buyers.

How does Etsy SEO work?

What are Etsy’s top ranking factors?

Etsy’s top ranking factors are the criteria the platform’s search algorithm uses to determine the order in which product listings appear in search results. Although Etsy does not publicly disclose the exact algorithm details, some factors are believed to influence search rankings on the platform greatly. 

Here are a few of them:

  1. Relevance—Etsy’s search algorithm prioritizes listings most relevant to the search query. This means that products with titles, descriptions, and tags that closely match the search terms are more likely to rank higher.
  2. Keywords—Using relevant keywords throughout your listing is essential for Etsy SEO. Keywords in the title, description, and tags can all help improve visibility.
  3. Sales and traffic—Listings with a history of sales and traffic tend to rank higher in search results. This is because Etsy’s algorithm assumes that products that had successful sales well in the past are more likely to be of high quality and relevant to the search query.
  4. Customer satisfaction—Positive reviews and ratings can improve your search rankings. This is because Etsy wants to promote products likely to provide a positive buying experience for its customers.
  5. Listing quality—Etsy encourages sellers to provide high-quality product photos, detailed descriptions, and accurate tags. Listings that meet these criteria are more likely to rank higher in search results.
  6. Recency—The freshness of a listing can also impact its search rankings. Newly listed products appear higher in search results, but this effect fades over time.
  7. Category and subcategory—The category and subcategory that a product is listed in can also affect its search rankings. Etsy’s algorithm is designed to prioritize products that are listed in the most relevant category and subcategory for the search query.


Optimizing your listings for these ranking factors can help improve their visibility in Etsy’s search results and attract more potential buyers to your store.

What are Etsy’s top ranking factors?

Useful Etsy SEO tips for growing your store

If you’re an Etsy seller, you must know how important it is to get your products in front of potential customers. Search engine optimization is one of the best ways to do that. Optimizing your Etsy store and product listings for search engines like Google can improve your visibility and attract more customers to your shop.

So whether you’re a seasoned Etsy seller or just startingread on to learn how to improve your Etsy SEO game and take your store to the next level.

1. Give your Etsy shop a name to better reflect what you sell

If you want to name or rename your Etsy shop to better represent what you sell, there are a few key aspects to remember. First and foremost, you want your store name to be memorable and reflective of the types of products you offer. 

Here are some tips to help you come up with the perfect name:

  1. Focus on your niche—Think about the specific type of products you sell and try to incorporate that into your store name. For Instance, if you sell handmade jewellery, you could consider names like “Crafted Gems” or “Artisanal Baubles.”
  2. Keep it simple—Your store name should be easy to remember and easy to spell. Avoid using complicated or obscure words that might confuse potential customers.
  3. Make it unique—Your store name should stand out from the competition. Do a quick search on Etsy to understand what other stores in your niche are called, and try to come up with something that sets you apart.
  4. Consider your brand—Your store name should be consistent with your overall brand image. If you have a specific aesthetic or design style, try to incorporate that into your store name.


Considering these tips, you should be able to come up with a great new name for your Etsy store that reflects what you sell and helps you stand out from the competition.

2. Offer coveted, sought-after products

One of the main keys to success on Etsy is to offer products that are highly coveted and sought-after by shoppers. This not only helps to increase your sales but also helps to establish your brand as a go-to destination for unique and high-quality items.

To offer coveted, sought-after products on Etsystaying current with current trends and customer preferences is important. This can be done by monitoring popular hashtags, browsing competitor shops, and staying in touch with your target audience through social media.

Another important factor to consider is quality. Customers who purchase items on Etsy expect them to be unique, handmade, and of high quality. By offering products that meet these expectations—you can build a loyal customer base and attract new customers through positive word-of-mouth.

Consider offering limited edition or one-of-a-kind items. These types of products are highly sought-after by shoppers who want to stand out from the crowd and showcase their individuality. By offering these types of items, you can create exclusivity and a sense of urgency that will drive sales and help you stand out from the competition.

Offer coveted, sought-after products

3. Use short but descriptive product names

When creating product names on Etsyit’s vital to maintain a balance between being concise and descriptive. Your product name should be short and to the point, but it should also clearly convey what the product is and what makes it unique.

By using descriptive words that highlight the key features or benefits of your product, you can help potential customers find your items more easily and understand what sets them apart from similar items on Etsy. For example—if you sell handmade soaps, you might consider using descriptive product names like “Lavender Relaxation Soap” or “Energizing Citrus Soap.”

Another important consideration when creating product names is using keywords that shoppers will likely search for. Think about the keywords that potential customers might use when looking for products like yours, and try to incorporate those terms into your product names where possible.

Using short yet detailed product names, you can improve the visibility and appeal of your products on Etsy and make it easier for shoppers to find and purchase your products.

Use short but descriptive product names

4. Pay attention when picking words for your product descriptions

Product descriptions can make or break your sales when it comes to selling on Etsy. The words you choose to describe your product can greatly influence a potential customer’s decision to purchase. Therefore, it’s important to pay attention when picking words for your product descriptions.

Make sure your descriptions are accurate and honest. Don’t use exaggeration or false claims to make your product seem better than it is. This can lead to disappointed customers and negative reviews, which can hurt your shop’s reputation.

Secondly, use descriptive language that appeals to your target audience. Think about who your ideal customer is and what they value in a product. Use words that highlight the features and benefits of your product that align with those values.

Lastly, be mindful of the tone and style of your descriptions. It should match the overall branding and aesthetic of your shop. Use language that reflects your brand’s personality and connects with your audience.

Choosing your words carefully will help you create compelling product descriptions that attract customers and drive sales on Etsy.

Pay attention when picking words for your product descriptions

5. Do not use the same title for multiple products

While it could be tempting to use the same title for different products to save time and effort, it is important to avoid doing so.

Using the same title for different products can confuse potential buyers. If a buyer searches for a specific product using a certain keyword and multiple listings with the same title appear, they may need help to determine which listing is the one they are looking for. This can result in a missed sale and a negative experience for the buyer.

Furthermore, using unique and descriptive titles for each listing can improve the visibility of the product in search results. Etsy’s search algorithm takes into account the title and tags of a listing, so using relevant and specific titles can increase the chances of a product appearing at the top of search results.

Creating unique and descriptive titles for each product listing on Etsy can lead to a better shopping experience for buyers and increase the visibility and sales of your shop.

6. Use tags strategically

Using tags strategically on Etsy will greatly enhance your shop’s visibility, attract potential customers and ultimately increase sales. Tags are keywords that provide information about your product. They help the Etsy search algorithm understand what your item is about. It is crucial to choose tags that accurately describe your item and appeal to your target audience.

When selecting tags, research relevant keywords and phrases your target audience will likely search for. Consider using long-tail keywords that are more specific to your item and including misspellings or alternate phrasings to capture a wider range of searches. Additionally, it is important to update your tags regularly to keep up with changing trends and to ensure that your shop remains relevant in search results.

Place tags in the item title, description, and listing tags section to optimise your use of tags. Avoid using irrelevant or overly generic tags, as they will not effectively target your desired audience. Using tags strategically can increase your shop’s visibility, drive traffic, and improve your search ranking on Etsy, ultimately leading to more sales and business growth.

Use tags strategically

7. Update your listings regularly

Regularly updating your listings on Etsy is crucial to running a successful online store on this platform. Doing so will ensure that your products remain visible to potential customers and increase the chances of making sales.

When you update your listings, you can add new photos, adjust the pricing, and update the item’s description to reflect any changes or updates. This can help you stay ahead of the competition and ensure your store looks fresh and up-to-date.

Updating your listings can also improve your store’s search engine optimization (SEO) rankings. By using relevant tags and keywords in your updated listings, you will be able to improve your chances of being found by customers who are searching for products like yours.

Overall, regularly updating your listings on Etsy is an effective way to keep your store relevant and engaging to potential customers. It can help you increase visibility, improve sales, and grow your business over time.

8. Enhance the shopping experience for consumers

Enhancing the shopping experience for consumers on Etsy is essential for building a loyal customer base and growing your online store. By prioritizing the needs of your customers and creating a positive shopping experience, you can improve their overall satisfaction and increase the likelihood of repeat business.

Make sure your profile is as comprehensive as possible if you want to sell more items on Etsy. Include details here about the company’s shipping, payment methods, and procedures for returns and exchanges. 

Enhance the shopping experience by providing high-quality product photos and detailed descriptions that accurately represent your items. This will help customers to make informed purchasing decisions and builds trust in your brand.

Enhancing the shopping experience for consumers on Etsy requires a commitment to quality, customer service, and attention to detail. By prioritizing these factors, you can build a loyal customer base and grow your online store over time.

Use tags strategically

9. Promote your Etsy shop by advertising on the Etsy platform

With so many sellers on the platform, it is challenging to stand out and attract buyers. This is where advertising on Etsy can help.

Etsy offers various advertising options to promote your shop and products to a wider audience. You can choose to advertise your items on the Etsy search results page, in relevant categories and subcategories, or on other sellers’ product pages. You can also create promoted listings that appear in search results and on other parts of the Etsy website.

By advertising on Etsy you will be able to increase your shop’s visibility, attract more potential customers, and drive more sales. You can set your own budget and target specific audiences to ensure that your ads reach the right people. With effective advertising strategies, you can give your Etsy shop a competitive edge and achieve your business goals.

10. Create backlinks for your Etsy products and store

Backlinks are links from external websites that lead to your Etsy store or products. They are essential for improving your search engine rankings and increasing online visibility. Creating backlinks for your Etsy products and store can drive more traffic to your shop and increase your sales.

Creating backlinks is to reach out to bloggers and influencers in your niche and ask them to feature your products in their content. You can also participate in online communities and forums related to your products and leave links to your Etsy store. 

Another effective strategy is to create high-quality content such as blog posts, videos, or infographics related to your products and share them on social media and other relevant websites.

Creating backlinks for your Etsy products and store will improve your search engine rankings, reach new audiences, and drive more traffic and sales to your shop. It requires time and effort, but it’s a worthwhile investment that can help you grow your Etsy business in the long run. Competitors will try to steal your spot on the first page, so you must constantly optimize your website to keep it there. Additionally, your material should be updated often. The activity on your website and the goods and services you offer must be suitable with the niche-driven SEO for your website.

Create backlinks for your Etsy products and store

Wrapping up

Implementing effective SEO strategies is crucial to boost sales on your Etsy store. Create detailed product listings with attractive images and customer reviews to build credibility and attract more customers. By consistently using these Etsy SEO tips, monitoring your performance with analytics and using social-listening, you can refine your approach and achieve long-term growth. It takes time and effort to master Etsy SEO, but by following the tips, you can take your online business to the next level.

Surrinder Profile Picture
Surrinder Pandita

Surrinder Pandita is a content writer at RankHandy. He has more than 6 years of experience writing for the marketing, HR, and business sectors and aims to provide high-quality content.

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